All-in-one marketing platforms promise to replace your page builder, email tool, course host, and checkout with one subscription. They differ a lot in price, contact limits, and transaction fees. This guide compares five popular options: Systeme.io, ClickFunnels, Kartra, Kajabi, and GetResponse. Use it to shortlist two, then test them with a real funnel.
Who it’s not for: sales teams that mainly need a deal pipeline (see best CRM for small business) or businesses that only need newsletters (see Mailchimp alternatives). Comparisons are based on vendor pricing pages and documentation, not hands-on testing.
• Lowest cost and a real free plan: Systeme.io.
• Funnel-first businesses with bigger lists: ClickFunnels.
• Marketers who want helpdesk and affiliates built in: Kartra.
• Established course and community businesses: Kajabi.
• Email-first businesses that want funnels and webinars as extras: GetResponse.
Pricing checked September 28, 2026 on each vendor’s official pricing page; confirm before you buy.
On this page
- How to choose
- Comparison table
- Cost example at about 2,500 contacts
- Systeme.io
- ClickFunnels
- Kartra
- Kajabi
- GetResponse
- Who should skip all-in-one tools
- FAQ
How to choose
- Contacts drive price. Every tool here prices by contact count or tier limits. Estimate where your list will be in 12 months, not just today.
- Check transaction fees. A “cheap” plan with a percentage fee can cost more than a pricier flat plan once you’re selling.
- Know your main job. Funnels, courses, email, or webinars—pick the tool that’s strongest at the one that earns you money.
- Count automations and funnels. Lower tiers often cap these, and that’s usually what forces an upgrade.
Comparison table
| Tool | Entry paid price (monthly / annual) | Contacts at entry tier | Free option | Platform transaction fee | Best for |
|---|---|---|---|---|---|
| Systeme.io | $17 / 2 months free | 5,000 (Free: 2,000) | Free-forever plan | 0% | Budget all-in-one |
| ClickFunnels | $97 / $81 | 10,000 | 14-day trial | None | Funnel-first businesses |
| Kartra | $59 / $52 (Essentials) | 500 | 14-day trial | 5% on Essentials; 0% on higher plans | Funnels plus helpdesk and affiliates |
| Kajabi | $179 / $143 (Basic) | 2,500 | Free trial | No revenue share; 0.5%–2% if using a third-party processor | Courses and communities |
| GetResponse | $19 / $15.58 (Starter) | 1,000 | Limited free plan + 14-day trial | None listed (0% on Creator course sales) | Email plus funnels and webinars |
Annual prices are per month, billed yearly. Systeme.io advertises annual billing as “2 months free” rather than a per-month figure. GetResponse showed prices in euros for some visitors; the USD figures above come from its US pricing page. Payment processors charge their own card fees on every platform.
Cost example at about 2,500 contacts
Using each vendor’s published monthly prices for a list of roughly 2,500 contacts:
- Systeme.io Startup: $17/month (the Free plan stops at 2,000 contacts).
- GetResponse: $29/month on Starter (no sales funnels), $69 on Marketer, or $79 on Creator (adds courses and webinars).
- ClickFunnels Launch: $97/month (covers up to 10,000 contacts).
- Kartra Starter: $119/month (Essentials tops out at 500 contacts).
- Kajabi Basic: $179/month (2,500 contacts).
The gap is large. Paying more makes sense only if a specific feature—conversion tools, a branded app, a helpdesk—earns it back.
Systeme.io — best budget all-in-one
Per Systeme.io’s pricing page, the Free plan includes 2,000 contacts, 3 funnels, 1 automation rule, 1 course, 1 blog, and 1 custom domain. Startup is $17/month (5,000 contacts, up to 10 funnels, 10 automation rules), Webinar is $47/month (10,000 contacts, evergreen webinars), and Unlimited is $97/month. All plans include unlimited email sends and 0% transaction fees.
Pros: real free plan; low paid tiers; affiliate program, courses, and communities included. Cons: simpler design options and reporting; thinner native integrations; low automation caps on Free and Startup. Skip if: you need advanced segmentation or pixel-perfect pages. Full details in our Systeme.io review.
ClickFunnels — best for funnel-first businesses
Per ClickFunnels’ pricing page, Launch is $97/month ($81/month billed annually) with 10,000 contacts, 50,000 emails a month, 3 courses, 5 custom domains, and 2 team members. Scale is $197/month ($164 annually) with 75,000 contacts and 5 workspaces; Optimize is $297/month ($248 annually); Dominate is $5,997/year. ClickFunnels advertises a 14-day free trial, a 30-day money-back guarantee, and no cut of your sales.
Pros: funnel-focused tools and templates; generous contact limits at entry; large training ecosystem. Cons: several times the cost of Systeme.io at small list sizes; monthly email caps; some features, such as the custom code editor and API access, start on Scale. Skip if: you’re pre-revenue or your funnels are simple.
Kartra — best for built-in helpdesk and affiliates
Per Kartra’s pricing page, Essentials is $59/month ($52 annually) with 500 contacts, 10,000 emails a month, 5 pages, 1 product, and a 5% transaction fee. Starter is $119/month ($99 annually) with 2,500 contacts, unlimited email, unlimited products, and 0% fees. Growth is $229/month ($189 annually) with 12,500 contacts and adds automations, affiliate management, surveys, and a helpdesk. Professional is $549/month ($429 annually) with 25,000 contacts. Kartra advertises a 14-day trial and a 30-day money-back guarantee. It automatically upgrades you when you pass your contact limit.
Pros: broad toolset including video hosting, calendars, helpdesk, and affiliates. Cons: Essentials is very limited and charges 5%; key automation and affiliate tools start at $229/month; automatic upgrades when you pass your contact limit. Skip if: you’re on a tight budget or have a small list.
Kajabi — best for courses and communities
Per Kajabi’s pricing page, Basic is $179/month ($143 annually) with 2,500 contacts, 5 products, 1 website, and 2 admin users. Growth is $249/month ($199 annually) with 25,000 contacts and 50 products. Pro is $499/month ($399 annually) with 100,000 contacts and a branded mobile app. Funnels, landing pages, and marketing emails are unlimited on all plans. Kajabi takes no revenue share, but charges 2%, 1%, or 0.5% (by plan) if you use a third-party payment provider instead of Kajabi Payments where it’s offered. Every plan has a 30-day money-back guarantee.
Pros: polished creator tools; unlimited funnels and emails; communities and apps. Cons: highest entry price here; extra contacts cost $125/month per 25,000 block. Skip if: you’re just testing an idea or don’t sell courses or memberships.
GetResponse — best for email-first businesses
Per GetResponse’s pricing page (US prices at 1,000 contacts), Starter is $19/month ($15.58 annually) with unlimited sends but only one custom automation workflow and no sales funnels. Marketer is $59/month ($48.38 annually) and adds unlimited workflows, sales funnels, and abandoned-cart recovery. Creator is $69/month ($56.58 annually) and adds webinars, a website builder, and courses. There’s a limited free plan and a 14-day trial of premium features.
Pros: mature email platform; unlimited sends; funnels and webinars without leaving your email tool. Cons: funnels need Marketer and courses need Creator; less checkout-centric than dedicated funnel builders. Skip if: your business revolves around a course platform or complex upsell funnels. See also our Mailchimp alternatives guide.
Who should skip all-in-one tools
- Local service businesses that mainly need quoting, scheduling, and follow-up—a CRM plus a simple email tool is usually a better fit.
- B2B sales teams managing reps and pipelines—see our best CRM for small business guide.
- Teams with a working stack where one tool is best-in-class for its job—the savings may not justify migrating.
- Businesses that depend on advanced email automation—consider a dedicated platform such as ActiveCampaign.
FAQ
What is the cheapest all-in-one funnel builder?
Of the tools compared here, Systeme.io is the cheapest: its Free plan covers up to 2,000 contacts and its paid plans start at $17/month, per its official pricing page. GetResponse Starter starts at $19/month for 1,000 contacts but doesn’t include sales funnels, which start on Marketer ($59/month).
Is ClickFunnels better than Systeme.io?
ClickFunnels is more expensive (from $97/month, or $81/month billed annually) and is built around funnel conversion tools, higher contact limits, and a large training ecosystem. Systeme.io covers similar core jobs for far less. If budget matters and your funnels are straightforward, start with Systeme.io; if funnels are your main revenue engine, trial ClickFunnels too.
Which platform is best for selling online courses?
Kajabi is the most course- and creator-focused option here, with communities, a branded mobile app on Pro, and no platform revenue share. Systeme.io is the budget pick for courses; GetResponse includes courses and webinars on its Creator plan.
Do these platforms take a cut of my sales?
Systeme.io and ClickFunnels say they take no platform transaction fee. Kartra charges 5% on its Essentials plan and 0% on higher plans. Kajabi takes no revenue share but adds a 0.5%–2% fee if you use a third-party payment provider instead of Kajabi Payments where it’s available. Card processing fees always apply.
Should I use an all-in-one tool or separate tools?
All-in-one tools save money and integration headaches when you sell online courses, coaching, or digital products. Separate best-in-class tools make more sense when one job—such as email automation or a sales pipeline—is critical and needs depth.
Is this comparison based on hands-on testing?
No. It is research-based, using each vendor’s official pricing page as checked on September 28, 2026, plus labeled third-party sources where noted. Always trial with your own content first.
Next step
Price your real contact count in two of these tools, build the same funnel in both during the free plan or trial, and confirm live pricing before you commit.
Visit Systeme.io Visit ClickFunnels Visit Kartra Visit Kajabi Visit GetResponse